ERKE Wu‑Jin Running Shoe

Full Play

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ERKE Wu‑Jin Running Shoe

3D
The director’s cut version of the motion design we produced for ERKE running shoes in July. Started from the microscopic product fabric display, bringing out the whole picture of the product, placing the product in an abstract environment, and using various interactions between the environment and running shoes to express the product function points.

Animation

Styleframe

Credits

Client
ERKE
Production Company
SparkerDesign
Art Director
MK
Creative Director
Hannie
Storyboard
Hannie
Mood
Hannie
Layout
Hannie / MK / 皮人
3D Design
MK / Hannie
Render
MK / Hannie / 嘉明
VFX
Hugh
Music
Kabazim
A story well-told doesn’t just reach an audience, it moves the world forward
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