ADIDAS CLIMACOOL

For us, the key wasn’t just to recreate a shoe — it was to make “breathability” 
Something people could actually see and feel.
Starting from the product structure, we explored airflow, materials, 
And the 3D-printed texture through a lot of visual R&D. 
Within a very tight timeline, we built a highly detailed 3D model and 
Developed the motion design to bring that feeling of “air under your feet” to life on screen.

Process and R&D